Management Research and Business Journal https://stiebp.ac.id/jurnal/index.php/MRB <p><strong>Management Research and Business Journal (MRB) adalah jurnal peer-review internasional yang berkomitmen untuk menerbitkan penelitian berkualitas tinggi dan berpengaruh untuk memberikan pemahaman mendalam tentang masalah Manajemen dan Bisnis. Jurnal Management Research and Business (MRB)mengandung kontribusi baru yang bersifat empiris atau makalah konseptual yang memperluas pemahaman kita tentang teori yang ada.</strong></p> en-US Mon, 20 Jan 2025 00:00:00 +0000 OJS 3.2.1.4 http://blogs.law.harvard.edu/tech/rss 60 ANALISIS PENGARUH NET PROFIT MARGIN (NPM), RETURN ON EQUITY (ROE), DAN DEBT TO EQUITY RATIO (DER) TERHADAP PERTUMBUHAN LABA PT HARTADINATA ABADI TBK PERIODE 2017-2023 (PER KUARTAL) https://stiebp.ac.id/jurnal/index.php/MRB/article/view/86 <p>This study aims to determine the effect of Net Profit Margin (NPM), Return On Equity (ROE), and Debt To<br>Equity Ratio (DER) on profit growth. The data used in this study are secondary data obtained through<br>the financial statements of PT Hartadinata Abadi Tbk for the period 2017-2023 per quarter. The method<br>used in this research is multiple linear regression, involving the classical assumption test, followed by<br>partial significance using the T test hypothesis test using the SPSS version 25 program. The results of this<br>study indicate that of the three independent variables analyzed, Net Profit Margin (NPM), and Return On<br>Equity (ROE) have no significant effect on Earnings Growth. While the Debt To Equity Ratio (DER)<br>variable on Profit Growth. The projection ability of the three independent variables on Earnings Growth<br>is 19.6% as indicated by the amount of adjust R2, the remaining 80.4% is explained by other variables<br>outside the research model.</p> Yamin, M; Nur Aini, D Copyright (c) 2025 Management Research and Business Journal https://stiebp.ac.id/jurnal/index.php/MRB/article/view/86 Mon, 20 Jan 2025 00:00:00 +0000 ANALISIS PENGARUH PEMASARAN LANGSUNG, KUALITAS PRODUK DAN ONLINE CUSTOMER REVIEW TERHADAP MINAT BELI SEMUA PRODUK YANG DITAWARKAN PADA LIVE STREAMING TIKTOK (STUDI LAPANGAN PADA MAHASISWA STIE BHAKTIPEMBANGUNAN ANGKATAN 2020) https://stiebp.ac.id/jurnal/index.php/MRB/article/view/88 <p>This research aims to ind out whether Direct Marketing, Product Quality, and Online Customer <br>Reviews on TikTok live streaming have an effect on Purchase Interest for all products offered. This <br>type of research uses a quantitative approach, namely distributing questionnaires in the form of a <br>Google form. The sampling technique used is purposive sampling which is included in nonprobability <br>sampling. Purposive sampling is a technique for determining samples with certain <br>considerations. Determining the number of samples in this study used a saturated sample with a <br>population known through observation, and obtained 100 samples of active STIE Bhakti <br>Pembangunan students class of 2020. Testing the hypothesis through the t test (partial) obtained <br>the result that the Direct Marketing variable had a positive and signi icant effect on Purchase <br>Interest with a calculated t value of 2.944 &lt; t table 1.985 and a signi icance value of 0.004 &gt; 0.05 <br>and a correlation value of 0.881 meaning there is a positive relationship and the level of <br>correlation very high. The Product Quality variable has a positive and signi icant effect on <br>purchasing decisions with a calculated t value of 3.772 &gt; t table 1.985 and a signi icance value of <br>0.000 &gt; 0.05, as well as a correlation value of 0.926, meaning there is a positive relationship and <br>the correlation level is very high. Online Customer Reviews have a positive and signi icant effect <br>on purchasing decisions with a calculated t value of 6.558 &gt; t table 1.985 and a signi icance value <br>of 0.000 &lt; 0.05 and a correlation value of 0.936, meaning there is a positive relationship and <br>moderate correlation. The results of the F test (Simultaneous) in this research obtained F count <br>342.796 &gt; F table 2.70 and a signi icance of 0.000 &lt; 0.05, so simultaneously Direct Marketing, <br>Product Quality and Online Customer Reviews in luence Purchase Interest, as well as the results of <br>the analysis The coef icient of determination is 0.912, which means that 91.2% of interest in <br>purchasing all products offered can be in luenced by the variables Direct Marketing, Product <br>Quality and Online Customer Reviews, while the remainder is 8.8% is in luenced by other variables <br>outside this research.</p> Albiansyah Copyright (c) 2025 Management Research and Business Journal https://stiebp.ac.id/jurnal/index.php/MRB/article/view/88 Mon, 20 Jan 2025 00:00:00 +0000 PENERAPAN SISTEM PENGELOLAAN DAN PENCATATAN DANA KAS KECIL TERHADAP PENINGKATAN KINERJA OPERASIONAL PADA PT MAKMUR INDO TUNGGAL (STUDI KASUS TAHUN 2023) https://stiebp.ac.id/jurnal/index.php/MRB/article/view/90 <p>This research aims to determine the procedures in the petty cash fund management and<br>recording system, the process flow in the petty cash fund management and recording system,<br>what methods are used in the petty cash fund management and recording system, the<br>documents required in the petty cash fund management and recording system , accounting<br>records carried out in managing and recording petty cash funds, obstacles in managing and<br>recording petty cash funds, evaluation in managing and recording petty cash funds towards<br>improving operational performance in 2023. Data from conducting field surveys that are<br>related to the problem under study . This type of research was carried out to obtain primary<br>data, consisting of: Observations and interviews. The results show that this system involves a<br>finance department that is responsible for submitting and verifying expenditures, ensuring<br>each transaction is supported by relevant evidence. Petty cash funds are used for various daily<br>operational expenses such as purchasing live shopee and tiktokshop coins, KOL endorsement<br>payments, and shipping costs for goods. The expenditure application and verification process<br>is carried out carefully to ensure accuracy and relevance to needs.</p> Andriani, D; Aureillia Salsabila, V Copyright (c) 2025 Management Research and Business Journal https://stiebp.ac.id/jurnal/index.php/MRB/article/view/90 Mon, 20 Jan 2025 00:00:00 +0000 Pengaruh Budaya Kerja, Beban Kerja, dan Disiplin Kerja terhadap Kinerja Karyawan Pada Kantor Pusat PT Jaya Konstruksi Manggala Pratama Tbk https://stiebp.ac.id/jurnal/index.php/MRB/article/view/94 <p>This research aims to examine and analyze the influence of work culture, workload and work<br>discipline on employee performance at the Head Office of PT Jaya Construction Manggala Prtama<br>Tbk. Data collection was carried out through distributing questionnaires given to 101 employees<br>at PT Jaya Construction Manggala Pratama Tbk. The data analysis used in this research is a<br>quantitative method using multiple regression analysis. The research results show that work<br>culture and work discipline variables have a significant effect on employee performance, while<br>workload does not have a partial significant effect on employee performance. The three<br>independent variables have a significant effect on employee performance together.</p> B Ariyanto; Atika Sari Copyright (c) 2025 Management Research and Business Journal https://stiebp.ac.id/jurnal/index.php/MRB/article/view/94 Mon, 20 Jan 2025 00:00:00 +0000 ANALISIS PENGARUH RETURN ON ASSET, DEBT TO EQUITY RATIO, DIVIDEND PAYOUT RATIO, DAN SIZE TERHADAP PRICE TO BOOK VALUE (STUDI PADA PERUSAHAAN PERBANKAN YANG TERDAFTAR PADA BURSA EFEK INDONESIA TAHUN PERIODE 2018 – 2022) https://stiebp.ac.id/jurnal/index.php/MRB/article/view/85 <p>The aim of this research is to analyze the influence of Return On Assets (ROA), Debt<br>To Equity Ratio (DER), Dividend Payout ratio (DPR) and SIZE on Price to Book Value<br>(PBV) in banking companies listed on the Indonesia Stock Exchange (BEI ) for the<br>period 2018 – 2022. The data source used is secondary data with the research<br>sample determined using purposive sampling. The number of samples used in this<br>research was 4 companies from a population of 20 banking companies. The method<br>used in this research is multiple linear regression involving classical assumption<br>tests, followed by partial significance using hypothesis testing, namely the t test,<br>while to find out simultaneously, the f test uses a significance level of 5%. The<br>research results show that partially the DPR variable has no effect on Price to Book<br>Value (PBV). Meanwhile, the variables ROA, DER and SIZE have a significant effect<br>on Price to Book Value (PBV). Meanwhile, simultaneously the variables ROA, DER,<br>DPR, and SIZE influence PBV. The adjusted R-squared value in this study was 0.974.<br>This shows that 97.4% of Price To Book Value (PBV) is influenced by Return On<br>Assets (ROA), Debt To Equity Ratio (DER), Dividend Payout ratio (DPR) and SIZE<br>while the remaining 2.6% is explained by independent variables others such as<br>Earning Per Share (EPS), Net Profit Margin (NPM), Return On Equity (ROE),<br>Inflation Rate, Interest Rate, and others.</p> Rawi Dandono, Y; Aprilia, D Copyright (c) 2025 Management Research and Business Journal https://stiebp.ac.id/jurnal/index.php/MRB/article/view/85 Mon, 20 Jan 2025 00:00:00 +0000 PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN PADA JASA PERCETAKAN DI LINGKUNGAN SEKITAR KAMPUS STIE BHAKTI PEMBANGUNAN https://stiebp.ac.id/jurnal/index.php/MRB/article/view/87 <p>The purpose of this study is to determine the influence of Service Quality and Price on Customer<br>Satisfaction with Printing Services located around STIE Bhakti Pembangunan. The subjects in this<br>research were consumers who ordered prints at printing shops around STIE Bhakti<br>Pembangunan. The independent variables in this research are Service Quality (X1) and Price (X2)<br>with the dependent variable being Customer Satisfaction (Y). From the results of the t test analysis<br>with a significance level of 5%, it shows that Service Quality is 0.015, and Price is 0.018. The results<br>of the F test show that simultaneously or simultaneously the variables Service Quality and Price<br>have an influence on Customer Satisfaction with the calculated F value obtained at 103.367. The<br>value in the Coefficient of Determination (R2) test is 0.858. This figure shows that Customer<br>Satisfaction can be explained by the Service Quality and Price factors at 85.8%, while the<br>remaining 14.2% is explained by other factors which are likely to have a greater influence on the<br>Printing Services that grow around the STIE Bhakti Pembangunan campus.</p> Parmin, Y Copyright (c) 2025 Management Research and Business Journal https://stiebp.ac.id/jurnal/index.php/MRB/article/view/87 Mon, 20 Jan 2025 00:00:00 +0000 ANALISIS PENGARUH GAYA KEPEMIMPINAN, MOTIVASI DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PADA PT TIOKINDO ELECTRIC https://stiebp.ac.id/jurnal/index.php/MRB/article/view/89 <p>This research aims to determine the influence of Leadership Style, Motivation and Work<br>Discipline on Employee Performance at PT Tiokindo Electric. The data used in this research is<br>premier data obtained from distributing questionnaires. The total population was 41 respondents<br>using a saturated sample, so data collection was carried out by distributing questionnaires to 41<br>employees. The data analysis method used is multiple linear regression analysis, with coefficient<br>of determination analysis, t test and F test, multiple linear regression analysis produces the<br>equation Y = 1.815 + 0.283X1 + 0.615X2 + 0.438X3. The employee coefficient test results are 0.709<br>or 70.9% of performance is influenced by the variables of leadership style, motivation and work<br>discipline. Meanwhile, the remaining 29.1% was influenced by other factors not explained in this<br>study. The results of the t test show that Leadership Style (X1) has a tcount of 2.315 and a ttable<br>of 1.687, the value of tcount &gt; ttable where 2.315 &gt; 1.687, apart from that, the significant value is<br>0.026, the value is 0.026 &lt; 0.05, so Ha1 is accepted and Ho1 is rejected. Motivation (X2) has a<br>tcount of 2.727 and a t table of 1.687, the value of tcount &gt; ttable where 2.727 &gt; 1.687, apart from<br>that, the significant value is 0.010, the value is 0.010 &lt; 0.05, so Ha2 is accepted and Ho2 is rejected.<br>Work Discipline (X3) has a tcount of 1.917 and a ttable of 1.687, a value of tcount &gt; ttable where<br>1.917 &gt; 1.687, apart from that, the significant value is 0.063, a value of 0.063 &lt; 0.05, so Ha3 is<br>rejected and Ho3 is accepted. So the variables Leadership Style, Motivation have a positive and<br>significant effect partially and Work Discipline has no significant effect partially. The significant<br>value of the F test results is 0.000, which is smaller than 0.05. It can be concluded that there is a<br>simultaneous influence between Leadership Style, Motivation and Work Discipline on Employee<br>Performance.</p> Deci Rahakbauw, O; Berliana, R Copyright (c) 2025 Management Research and Business Journal https://stiebp.ac.id/jurnal/index.php/MRB/article/view/89 Mon, 20 Jan 2025 00:00:00 +0000 PENGARUH RASIO AKTIVITAS DAN PROFITABILITAS TERHADAP HARGA SAHAM (Pada Perusahaan Farmasi di Bursa Efek Indonesia tahun 2019-2023) https://stiebp.ac.id/jurnal/index.php/MRB/article/view/91 <p>This research aims to find out whether the activity and profitability ratios have an effect on<br>stock prices. The sample for this research is pharmaceutical companies listed on the Indonesia<br>Stock Exchange for the 2019-2023 period using a purposive sampling method, there are 5<br>companies that meet the criteria as research samples. Hypothesis testing uses multiple linear<br>regression analysis techniques with SPSS version 21 application tools. The research results show<br>that Inventory Turnover and Return on Equity do not have a significant influence on stock prices,<br>either partially or simultaneously.</p> Prihartanto. A Copyright (c) 2025 Management Research and Business Journal https://stiebp.ac.id/jurnal/index.php/MRB/article/view/91 Mon, 20 Jan 2025 00:00:00 +0000