Management Research and Business Journal

ANALISA PENGARUH CURRENT RATIO (CR), RETURN ON EQUITY (ROE), EARNING PER SHARE (EPS), DAN DEBT TO EQUITY RATIO (DER) TERHADAP HARGA SAHAM DI PERUSAHAAN SEKTOR TEKNOLOGI YANG TERCATAT DI BURSA EFEK INDONESIA TAHUN 2015-2023

Yustinus Rawi Dandono — 2025-08-20

This study aims to analyze the effect of Current Ratio (CR), Return on Equity (ROE), Earnings Per Share (EPS), and Debt to Equity Ratio (DER) on stock prices. The sample size for this study was four technology companies listed on the Indonesia Stock Exchange between 2015 and 2023, using a purposive sampling method. The method used in this study was multiple linear regression, involving classical assumption tests, followed by partial significance testing using the t-test, and to determine the effect simultaneously, the f-test was used with a significance level of 5%. The results showed that partially, CR and ROE had a significant negative effect, EPS had a significant positive effect, and DER had no significant effect on stock prices. Simultaneously, CR, ROE, EPS, and DER had an effect on stock prices. The adjusted R-squared value in this study was 0.388, indicating that the independent variables explained 38.8% of the dependent variable, while the remaining 61.2% was explained by other independent
variables outside the model.

PENGARUH REKRUTMEN, PENEMPATAN KERJA DAN KOMPENSASI FINANSIAL TERHADAP PRODUKTIVITAS KARYAWAN PT. ADIRA FINANCE CILEDUG KOTA TANGERANG

Desika Andriani — 2025-08-20

This study aims to determine the effect of Recruitment, Job Placement, and Financial Compensation on Employee Productivity at PT. Adira Finance Ciledug, Tangerang City, both partially and simultaneously. Data collection was conducted using a convenience sampling method, with a total population of 79 respondents at PT. Adira Finance Ciledug, Tangerang City. The data used in this study include a validity test of the variables Recruitment, Job Placement, and Financial Compensation on Employee Productivity, where the calculated r value is greater than the table r value of 0.2213. The results of the reliability test using the Cronbach Alpha formula show that the r value is > 0.6, namely r alpha for Recruitment (0.873), Job Placement (0.806), Financial Compensation (0.808), and Employee Productivity (0.818). The classical assumption test is used to strengthen the multiple linear regression analysis by using 3 classical assumption tests, namely the normality test, the multicollinearity test, and the heteroscedasticity test, where the 3 tests are free from the classical assumption test (the test is suitable for use). The results of the multiple linear regression analysis in this study are Y = 0.870 + 0.328 (X1) + 0.261 (X2) + 0.394 (X3) while the coefficient of determination (R2) is 0.674 or 67.4%, which means that Recruitment, Job Placement, Financial Compensation on Employee Productivity explains the variation in Employee Productivity by 67.4%. The t-test and F-test showed a significant effect both partially and simultaneously. The t-test results for Recruitment were greater than the t-table (3.823>1.99210), for Job Placement were greater than the t-table (2.381>1.99210), and for Financial Compensation were greater than the t-table (3.231>1.99210). The F-test showed a calculated F-value of 54.640>F-table 2.73 with a significance level of 0.000 <0.05. Therefore, Ho was rejected and Ha was accepted. Therefore, it can be concluded that the variables of Recruitment, Job Placement, and Financial Compensation at PT. Adira Finance Ciledug, Tangerang City have a positive and significant effect on Employee Productivity both partially and simultaneously.

PENGARUH MOTIVASI KERJA DAN KERJASAMA TIM TERHADAP KINERJA KARYAWAN

Yohanes Parmin — 2025-08-20

This study aims to determine the influence of work motivation and teamwork on employee performance. The research method used was quantitative, with a saturated sampling approach, where the entire population was used as a sample of 45 employees. As for the results of the study, it can be explained that the influence of work motivation on employee performance produces a t count of 6.941 greater than the t table of 1.668 (6.941>1.668) so that Ho is rejected and Ha is accepted with a significance level of 0.000 <0.05. Thus, it can be concluded that there is a significant influence between Work Motivation (X1) on employee performance partially. Likewise, the influence of Teamwork (X2) on Employee Performance (Y) can be explained that the t count result of 7.214 is greater than the t table of 1.668 (7.214>1.668) so that Ho is rejected and Ha is accepted with a significance level of 0.000 <0.05. Thus, it can be concluded that there is a significant influence between Team Performance on Employee Performance partially. The influence of Work Motivation (X1) and Teamwork (X2) on Employee Performance (Y) simultaneously can be explained that the calculated F result of 43.123 is greater than the Ftable of 3.14 (43.123>3.14) so that Ho is rejected and Ha is accepted with a significance level of 0.000 <0.05. Based on these results, it can be concluded that simultaneously there is a significant influence between motivation and teamwork on employee performance.

PENGARUH GREEN INVESTMENT, DAN CARBON CREDIT TERHADAP SUSTAINABLE FIRM PERFOMANCE PADA BANK UMUM SYARIAH YANG TERDAFTAR DI BEI

Tiara Setia Ningsih — 2025-08-20

This study was conducted to determine the Influence of Green Investment and Carbon Credit on Sustainable Firm Performance in Islamic General Banks Listed on the IDX. This study uses Purposive Sampling and uses 14 Islamic General Banks for the 2021-2024 period as research samples. The method used in this study is a quantitative method with data analysis using non-parametric regression tests, determination coefficient tests (R2), F tests, and multicollinearity tests processed using the SPSS program. The results of the study show that the non-parametric regression analysis of the Green Investment and Carbon Credit variables has a positive and significant effect on the three indicators of the Sustainable Firm Performance variable, namely ROA, Total Tree Planting, and Employee Turnover. The Green Investment variable has a significance value of 0.004 (ROA), 0.003 (Total Tree Planting), and 0.047 (Employee Turnover). Meanwhile, the Carbon Credit variable has a significance value of 0.003 (ROA), 0.003 (Total Tree Planting), and 0.011 (Employee Turnover). This finding also shows that green investment efforts and involvement in the carbon credit mechanism are able to support profitability, environmental sustainability, and also social aspects in Islamic Commercial Banks listed on the Indonesia Stock Exchange

DARI REKOMENDASI KE KONVERSI: PERAN STRATEGIS WOM DAN MEDIA SOSIAL DALAM PEMASARAN JASA KONSTRUKSI

Fatmawati — 2025-08-20

In the high-value and complex construction services industry, marketing strategies are not only aimed at reaching the market but also building client trust and loyalty. This study aims to analyze the influence of Word of Mouth (WOM) and social media on the effectiveness of marketing strategies in the construction services sector. This study uses a quantitative approach with a descriptive-causal design. The sample consisted of 97 respondents determined through purposive sampling, with criteria of at least five years of experience an involvement in marketing activities. Data were collected through questionnaires and analyzed using multiple linear regression with the help of SPSS. The results of the analysis indicate that WOM and social media have a positive and significant influence on the effectiveness of marketing strategies. The regression coefficients of each variable indicate that both provide a significant contribution to encouraging client engagement, building brand reputation, and increasing the success of construction service promotions. Overall, the regression model explained 55.7% of the variation in marketing strategy effectiveness, confirming the strategic role of integrating interpersonal and digital communication in this context. The novelty of this study lies in the simultaneous examination of two communication channels—WOM and social media—in the context of construction services marketing in Indonesia, a relatively understudied area. This research provides an empirical basis for companies to design more effective, adaptive, and customer-driven marketing strategies. This research is expected to serve as a foundation for developing communication strategies that are more responsive to digital dynamics and the needs of the professional services market.

PENGARUH CURRENT RATIO (CR) DAN RETURN ON ASSET (ROA) TERHADAP HARGA SAHAM PADA PT ADI SARANA ARMADA TBK PERIODE 2014-2023

Mutia Afriani — 2025-08-20

This research aims to determine This research aims to determine the effect of Current Ratio (CR) and Return On Asset (ROA) on the stock price of PT Adi Sarana Armada Tbk. The method used in this research is multiple linear regression, involving classical assumption tests, followed by partial significance testing using the t-test, while the F-test is used to assess the joint effect. The research results show that the Current Ratio (CR) variable has a significant effect on stock prices. Meanwhile, the Return On Asset (ROA) variables do not have a significant effect on share prices. Simultaneously, the Current Ratio (CR) and Return On Asset (ROA) variables influence stock prices. The adjusted R-squared value in this study is 0,595 , which means that the ability of the independent variable to explain variations in the dependent variable is 59,5% while the remaining 40,5% is explained by other independent variables outside the model.

ANALISIS PENGARUH GAYA KEPEMIMPINAN, DISIPLIN KERJA, DAN MOTIVASI, TERHADAP KINERJA KARYAWAN PT FABER CASTELL JAKARTA BARAT

Oktovina Deci Rahakbauw — 2025-08-20

This study aims to determine the effect of leadership style, work discipline, and motivation on employee performance at PT Faber Castell, West Jakarta. The data used in this study are primary data obtained from questionnaires. The population was 110 respondents, using a saturated sampling method. Data collection was conducted through questionnaires distributed to 110 consumers. The results of the study showed that the t-value for leadership style was 1.989 > t-table 1.9826, with a significance level of 0.049 < 0.05, indicating that H1 was accepted. Therefore, the first hypothesis states that leadership style has a positive and significant partial effect on employee performance. The results of the study showed that the t-value for work discipline was 5.478 > t-table 1.9826, with a significance level of 0.000 < 0.05, indicating that H2 was accepted. Therefore, the second hypothesis states that work discipline has a positive and significant partial effect on employee performance. The research results show that the t-test for motivation is 6.985 < t-table 1.9826 with a significance level of 0.000 < 0.5, indicating that H3 is accepted. Therefore, the third hypothesis states that motivation has a positive and significant partial effect on employee performance variables. The F-test for all variables shows an F-test of 158.539 > F-table 2.69 and a significance level of 0.000 < 0.05. This means that the hypothesis stating that leadership style, work discipline, and motivation simultaneously have a positive and significant influence on employee performance, therefore H4 is accepted. The coefficient of determination test value of 0.813 indicates that employee performance can be explained by leadership style, work discipline, and motivation at 81.3%, while the remaining 18.7% is influenced by other factors that may have a greater influence on PT Faber Castell West Jakarta's customers.

ANALISA PENGARUH PROMOSI, INFLUENCER DAN BRAND AMBASSADOR TERHADAP MINAT BELI PRODUK SKINCARE SKINTIFIC DI MEDIA SOSIAL TIKTOK

Albiansyah — 2025-08-20

This study aims to analyze the influence of promotions, influencers, and brand ambassadors on purchase intention for Skintific skincare products. This study used a quantitative method, collecting data through a questionnaire distributed to 100 respondents who are Skintific product users. The analysis results using Statistical Product and Service Solutions (SPSS) showed a multiple linear regression coefficient of Y = 7.421 -5.741X1 + 5.931X2 + 0.662X3 and an adjusted R-squared value of 0.729, or 72.9%. The t-test values for X1 = 0.024, X2 = 0.019, and X3 = 0.000. The independent variables in this study were Promotion (X1), Influencer (X2), and Brand Ambassador (X3), while the dependent variable was Purchase Intention (Y). From the results of the t-test analysis with a significance level of 5% shows that Promotion has a significant negative influence on purchasing interest, with a t-count value of -5.759 and a significance of 0.024 (0.024 <0.05), influencers show a significant positive influence on purchasing interest, with a t-count value of 5.996 and a significance of 0.019 (0.019 <0.05), Brand Ambassador has a significant positive influence on purchasing
interest, with a t-count value of 0.650 and a significance of 0.000 (0.000 <0.05). The results of the F test show that simultaneously or simultaneously the promotion variable and brand ambassador have an influence on purchasing interest. With an F-count value of 89.567 with a significance level of 0.000 (0.000 <0.05). This calculated F-value is much larger than the F-table value of 2.70 at degrees of freedom (df) 3 and 96. It can be concluded that there is a significant simultaneous influence between promotion, influencers, and brand ambassadors on product purchase interest.

GENERATIVE AI STRATEGIES FOR BUILDING RESILIENCE IN MSMEs

Lies Hendrawan — 2025-08-20

Digital technolo y has been proven to improve the adaptability of Micro, Small, and Medium
Enterprises (MSMEs) in facing various crises, one of which is through the use of Artificial Intelligence (AI), particularly Generative AI, which supports faster decision-making, improved risk mitigation, and business model innovation. Building resilience during crises is a crucial key strategy for business continuity and supports the Sustainable Development Goals (SDGs) agenda, particularly Goal 9 (Industry, Innovation, and Infrastructure) and Goal 13 (Addressing Climate Change). This research uses a Systematic Literature Review (SLR) approach based on the PRISMA method, with Boolean search formulated through the PICO and SPIDER frameworks. A total of 713 initial articles were identified from international databases (Scopus, ScienceDirect, Springer, Wiley, Sage, IEEE, Web of Science, and Google Scholar). After removing 101 duplicate articles, 43 articles were screened, and 37 articles were finally selected for in-depth analysis. The selection process was carried out in two stages: title and abstract screening, followed by full-text review. The theoretical analysis used the Resource-Based View (RBV), Dynamic Capability Theory, and Organizational Resilience Theory. This study found that generative AI can support the resilience of MSMEs by improving market adaptation, operational efficiency, and continuous innovation. The study's findings are expected to enrich the academic literature, provide practical contributions to strengthening MSME resilience, and support digital transformation and global economic sustainability in the face of future uncertainty.